Case study 3
Glevum
Windows & Conservatories
When one uPVC window or conservatory and the companies that make and fit them look much the same as the next, then it’s refreshing to find a supplier who has a reputation for unbeatable quality, service, and price that can’t be beaten, guaranteed.
Marketing & Brand Strategy
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Website Design
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Logo Design
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Advertising
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Graphic Design
Glevum Windows & Conservatories case study
Guaranteed by Glevum
When one uPVC window or conservatory is much the same as the next, it’s refreshing to find a supplier like Glevum who guarantee not to be beaten by any other supplier on service, price, offers, product quality or longevity. Especially when to the untrained eye there appears to be nothing to differentiate their products from every other company’s white uPVC glazed plastic frames, …and which are not very interesting to look at either.
So we used visually arresting images, ideas and radio commercials with a surprising twist to make Glevum stand out in a very saturated marketplace, grab people’s attention and grow awareness for the benefits of Glevum, a very different kind of window company, with the tagline, ‘Guaranteed by Glevum’.
As a direct result of our creative advertising ideas and a client who was brave enough not to just show images of white plastic windows and conservatories but instead let the ideas tell their story, sales constantly increased by an average of over 40%, year on year.
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