Case study 1
Buro Happold
Architectural & Civil Engineering
When you’ve got a reputation for being the best at solving seemingly impossible problems when others say “no, it can’t be done”, then finding the best big-thinking people ready to rise to the challenge of making the impossible possible can be a challenge in its own right. This is why Buro Happold looks for people with who are ready to embrace ‘The Power of Yes!’
Marketing & Brand Strategy
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Website Design
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Logo Design
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Advertising
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Graphic Design
Buro Happold case study
The Power of Yes
Buro Happold is globally famous for attracting customers with the most challenging, even seemingly impossible architectural and civil engineering projects, that when other companies say “it can’t be done”, Buro Happold say “yes, we can”.
So when Buro Happold wanted to create a recruitment campaign that would attract the brightest and most talented civil engineers, architects and designers that had the same values as them, then we created ‘The Power of Yes’ campaign to reflect an ethos and attitude that does not recognise the word ‘impossible’. This included posters, a brochure, an exhibition stand, and a graduate recruitment website to show what went into creating the possible from impossible briefs, to set the benchmark for others to follow, and inspire top graduates who say “Yes” to the challenge of working for a company that can offer them the most challenging and prestigious opportunities to make the impossible, possible.
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