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Marketing or Brand Strategy?
future-proof
your success
We look for the spark that will differentiate you from your competitors with engaging strategies and creative executions that are designed to create awareness and attract your target audience, build trust, loyalty and brand advocacy to increase your following, new opportunities and ultimately increase sales.
Marketing & Brand Strategy
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Website Design
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Logo Design
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Advertising
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Graphic Design
What's the difference between
Branding and Marketing
Well for starters it’s not an either-or, but it is easy to see why people get confused because there are a lot of similarities and crossovers. But they do each have very specific aims and to be successful, your business should have strategies for both, starting with a brand strategy, because everything you do (including your marketing strategy) is shaped by this.
Put simply, …if marketing is the reason why your customers are ‘attracted to you’, right here and now, branding is the reason why they ‘love you’, relate to your values, tell their friends about you, and then keep coming back to you rather than your competitors, time and again, long into the future.
As Marty Neumeier, author of ‘The Brand Gap‘ said, “a brand is not what ‘you‘ say it is, it’s what ‘they‘ say it is”. Which means that no matter how much time, money, or effort you spend trying to convince people what your brand is all about, they will ultimately decide if it is true, shaped by their experience of your brand at every touchpoint, from pre-sale to point of sale and on to after-sale. So it’s critical to get your brand strategy right, to establish your target market, relatable values, tone of voice, look and feel throughout your whole business and all your communications to maintain a consistent authentic experience and an enduring relationship with your customers.
That being said, your marketing is equally important to create and grow awareness, desire, drive sales and increase market share, by offering solutions to your customer’s needs and encouraging them to do something which might grow your following, get them to purchase something, or whatever is your desired outcome.
It just takes one bright spark to ignite your brand
Taking your business to the next level
Brand and marketing strategies
“We develop tailored brand and marketing strategies, together with highly creative print, broadcast and digital executions that are designed to tell your story, create desire and delight while bridging the gap between you and your customers, which helps small to medium-sized businesses and start-ups to grow and take the next step to becoming an established big brand. We do this by finding the unique spark in your business that will engage, excite and ignite the inferno that will raise and grow brand awareness, increase your following, and drive sales to give you the results you are looking for.”
David Nute – Creative Director and Founder
What is a
Brand?
Well firstly, your brand is not your logo! …Your brand is the expression of ‘your‘ values and beliefs that your customers, followers, partners, competitors, employees, and anyone who sees you, will understand what you are all about across your whole business. From the people who work for you, your visual identity, tone of voice, and all of your communications. And because your audience understands, can relate to and appreciate those same values, you’ll find it much easier to engage them because they’ll be more receptive to what you have to say and you’ll gain loyalty by shaping an authentic, credible, and more positive perception about you the hearts and minds of those who might otherwise choose your competitors.
So just like any salesman will tell you, we all gravitate toward people whose personalities we like, know, and trust, brands have personalities that we can relate to as well. This is why we look at everything; from your positioning to what people believe and think about you, why they’d choose you, your message or story, your visual identity, tone of voice, and where you want to be, to find the spark that will ‘differentiate you’ from everyone else to create a believable brand strategy and creative executions that will create desire, build trust, loyalty, and brand advocacy.
As Simon Sinek says, “why you do what you do and ‘not what you do, is what sets you apart from your competitors” and as a result, will lead to increased sales, repeat business, and new opportunities.
In short, brands build and nurture long-term relationships to improve awareness, loyalty, and customer advocacy through your communications, so that ultimately, you get the results you’re looking for and a greater return on your investment, as a result of ‘why you do what you do‘ and NOT because of ‘what you do‘.
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What is
Marketing?
So how does marketing differ from branding? Well, marketing is ‘anything to do with the promotion of a product or service, or the brand itself, to get immediate short-term results, like; attracting new and existing customers, communicating a message, product or service, and/or to grow awareness in order to drive sales.
Search engine optimisation is still marketing. So is broadcast, press and digital advertising, promotions, email, and even a postcard in your local newsagent selling an item or service is still marketing. In fact, the term covers a limitless number of digital, ambient, conventional and unconventional marketing channels and opportunities, and there is a lot of crossover between marketing and branding.
But when is marketing not branding? Well, the answer to that is never, because all instances of marketing are still a continuation and expression of your brand message, story, values and beliefs that your customers know, like and trust. So it’s important to do this first to ensure authenticity and trust.
Unlike branding though, marketing does require a transaction and/or a call to action and is ultimately much more about driving awareness and/or sales, based on your brand values and aimed at the type of people that will be attracted to those same values. For example, some people will only ever buy Apple products and wouldn’t be seen dead with another brand, and others swear by Adidas or Nike rather than try other brands which could possibly be equally as good. But that is when marketing together with branding, empathy, and an understanding of your prospects issues and pain points can be used to change perceptions in the mind of your competitors’ customers. In short, marketing is about gaining short-term results.
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WHAT WE DO to bridge the gap
Big thinking creative solutions
for smaller businesses
We find that spark that will ignite your brand and make it a beacon to attract the like-minded and bridge the gap between you and your followers while nurturing existing relationships.
We start by getting to know and understand; you and your business, your values and beliefs, the type of people who will relate to you and why, their pain points, and the journey that you’re on so that we can use creativity to develop and communicate your story in a way that engages better with your target market. We do this by creating realistically affordable strategies, big thinking and creative executions that identify your market and the things that drive buying decisions, creating a proposition to uniquely position you, plus stylesheets and guidelines for look, feel, tone of voice, and much more.
But above all, everything we do is designed to excite, create delight, customer engagement, brand advocacy and loyalty to increase sales and get you the results you’re looking for, because when you succeed as a result of what we do, then so do we.
Brand Strategy | Marketing | Websites | Logo's | Advertising | Copywriting | design for print | Digital Media
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What we've done for others
It just takes one bright spark to set your brand alight
Check out what our clients say about our work, and then contact us to find the bright spark that will ignite your brand and to arrange a free no-obligation chat.
Let's Meet
So what's your story?
We want to hear about you and your journey. So let’s talk and see how we can help you find your spark
It just takes one bright spark to ignite your brand
